Shazam identifies songs from a few seconds of audio. SoundIt does the same for advertising — it hears your ad on the radio and tells you exactly when and where it aired.
Get StartedShazam answers "what song is this?" for music listeners. SoundIt answers "did my ad just air?" for advertisers. Both rely on audio fingerprinting — a mathematical signature of a piece of audio that can be recognized instantly, even in noisy conditions.
The difference is what happens next: instead of showing you a song title once, SoundIt watches radio stations around the clock and builds a verified record of every single airing of your ad.
When you upload your ad, SoundIt analyzes its spectral characteristics — the unique pattern of frequencies that makes your ad sound like your ad — and stores that fingerprint.
Our monitors then listen to your chosen stations 24/7. Every few seconds, the live broadcast is compared against your fingerprint. When they match, the airing is logged with a timestamp and the broadcast clip is saved as proof.
You can't Shazam your own campaign — you'd need a phone held up to every station, 24 hours a day, for the entire flight. And even then you'd have no timestamped record to show a client.
SoundIt automates exactly that: continuous listening, instant detection, and a verifiable log of every airing across every station you care about.
| Shazam | SoundIt | |
|---|---|---|
| Identifies | Songs & music | Your radio ads |
| Built for | Music listeners | Advertisers & agencies |
| Works | One song at a time, on demand | Continuously, 24/7 |
| Coverage | Wherever your phone is | 30,000+ stations, 200 countries |
| You get | A song title | Timestamp, station & the actual broadcast clip |
Your ad is recognized by its actual audio — accurate across voiceovers, music beds and any language.
Detections land in your dashboard within seconds of the broadcast, with instant email alerts.
Every detection stores the recorded broadcast clip — play it back or download it as evidence.
Monitor any station with an online stream, across 200 countries, or add your own stream URL.
Export PDF reports per campaign showing every detection, timestamped and verified.
Manage multiple clients under one account, each with their own campaigns and dashboards.
No. SoundIt is an independent product. It uses similar audio-fingerprinting technology, but built specifically for advertisers and broadcast verification.
Fingerprinting matches the actual audio, not keywords — so it works across voiceovers, music beds and any language. Every detection includes a confidence score and the clip, so you can always verify.
Yes. The fingerprint is generated from whatever audio you upload — from 10-second tags and jingles to 60-second spots.
No — SoundIt matches broadcasts against your own uploaded ads. That's what makes it precise for verification: it only reports airings of your audio.