Track every airing of your radio ads on any station, anywhere in the world. SoundIt listens 24/7, recognizes your ad with audio fingerprinting, and proves each airing with a timestamp and the actual broadcast clip.
Get StartedRadio ad monitoring is the automated process of listening to radio stations and detecting when specific advertisements are broadcast. Instead of relying on station affidavits or manual listening, advertisers get an independent, timestamped record of every airing.
For brands, it answers the question every media budget deserves: did my ad actually air? For agencies, it turns "the station says it ran" into verifiable proof you can hand to a client.
Radio buys have traditionally been taken on trust. But spots get missed, shortened, moved to the wrong time slot, or played on the wrong station — and without monitoring, you would never know.
Monitoring turns that trust into verification. Every airing is logged the moment it happens, so under-delivery is caught the same day, not at the end of the campaign.
Upload your ad audio and SoundIt creates a unique acoustic fingerprint of it. Our monitors then record your chosen stations around the clock, checking the live broadcast against your fingerprint every few seconds.
When your ad airs, the detection is logged with the station, date, time and confidence score — and the actual broadcast clip is saved so you can hear exactly what went to air.
Your ad is recognized by its actual audio — accurate across voiceovers, music beds and any language.
Detections land in your dashboard within seconds of the broadcast, with instant email alerts.
Every detection stores the recorded broadcast clip — play it back or download it as evidence.
Monitor any station with an online stream, across 200 countries, or add your own stream URL.
Export PDF reports per campaign showing every detection, timestamped and verified.
Manage multiple clients under one account, each with their own campaigns and dashboards.
Any station with an online stream. Our directory covers 30,000+ stations across 200 countries, and you can add a custom stream URL if a station isn't listed.
Detections appear in your dashboard within seconds of the broadcast, and email alerts go out immediately to your chosen recipients.
MP3, WAV and most common broadcast formats. Upload the exact audio the station received for the most accurate matching.
No. Upload your ad, pick your stations, and SoundIt handles the rest. Most users are monitoring within two minutes of signing up.